Dina Friedman's Monthly Writing Advice

Vol. 2 # 1, July 2002 - Its vs. It's

Sign up below!

* This Month's Tip: Its vs. It's
* New at FrugalFun.com & FrugalMarketing.com
* Subscriber Discounts on Shel's Books
* About This Tipsheet (with sub/unsub/archive info)


THIS MONTH'S TIP: Its vs. It's

Dear Dina,

Could you please, once and for all, clarify the difference between "its" and "it's". Of what use are these darn apostrophes anyway?

Speaking Simply

Dear Speaking Simply,

Apostrophes have two purposes. The first is to show possession: Jane's book, the store's annual sale, etc. The second purpose is to show one or more missing letters in a contraction: I can't do that (cannot), She's going to the store (She is).

"It's" with an apostrophe stands for "it is." "Its" without the apostrophe means belonging to someone or thing, in other words, a possessive. You might rationalize from the above, that you would need an apostrophe in a possessive sentence-for example, "The dog shed its hair all over my new carpet." But the reason that you don't use the apostrophe is because "its" is a possessive pronoun, like hers, his, yours and theirs, none of which take an apostrophe. So there is some method to this madness, and yes, differentiating between "its" and "it's" can easily drive one mad.

The fool-proof test. You can check on whether you need apostrophe by substituting the words "it is" in place of "its". If the sentence still makes sense, then add the apostrophe. Otherwise, leave well enough alone.

Good luck,

We consult on writing and publishing, help you tighten your manuscript, write marketing materials for you, and help you get to the next level.
Visit http://www.accuratewriting.com/ and see for yourself. Or call us at 413-586-2388/800-683-WORD


Down to Business - http://www.frugalfun.com/dtb.html
* Avoiding Sexist Language in Writing
* How to Write Little Tiny AdWords that Bring Giant-Sized Profits

Global Arts Review - http://www.frugalfun.com/review.html
* New Haitian Art Exhibit at The Carrie Art Collection

Frugality Page - http://www.frugalfun.com/frugal.html
* Lowering the Finance Cost on Your Next Vehicle Purchase
* Lower Your Phone Bill

Marketing Page - http://www.frugalmarketing.com/marketerinfo.shtml
* Introduction to Frugal Marketing
* How to Use Press Releases to Have the Media Contact You and Get Free Publicity in Newspapers and Magazines, or Free Media Coverage on the Radio
* Breakthrough Creative Copywriting

Accurate Writing & More's Career Page - http://www.accuratewriting.com/careerarticles.shtml
* Ace That Interview: Four Steps to a Winning Job Interview

Also new at FrugalMarketing.com:
I've redone my press room and now I think it can serve as a model for many of you. In addition to the previous material, I've added:
* World-Renowned Libraries Endorse and Buy Shel Horowitz's Books
* Media that have Interviewed Shel
* Interview Questions for Shel Horowitz

The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant's Pocketbook, slightly scuffed and dinged. All of them are perfectly readable, and the bindings seem to be in good shape. While supplies last, we're selling them for just $10, plus shipping. Buy 10 or more-pay only $8 apiece plus shipping.

Marketing Without Megabucks: How to Sell Anything on a Shoestring: $5 for single copies, $3 per book in cases of 24, plus shipping. Brand new condition.

If you buy one of each at the same time, you get 664 pages of money-saving information and pay only one shipping fee ($3.50 in the US or $10 elsewhere, for a total of just $18.50/$25.00). At these heavily discounted prices, the books are non-returnable--but I can tell you they've received rave reviews and will save you many times their price.

Order at http://www.frugalfun.com/secureorder.html -- mention the subscriber discount in the comment field--or by phone at 877-FRUGALFUN/413-586-2388

Preview PPH at http://www.frugalfun.com/pphtoc.html and MWM at http://www.frugalfun.commwmtoc.html

IF YOU FIND THIS NEWSLETTER HELPFUL...please share it with a friend (or several friends). Permission is granted to e-mail the entire article, including subscription information. Please contact us if you'd like to reprint the article on your site or in a printed publication.


Shel Horowitz's Monthly Frugal Fun Tips mailto:FrugalFunTips-subscribe@topica.com

Shel Horowitz's Monthly Frugal Marketing Tips mailto:FrugalMarketingTips-subscribe@topica.com


Dina Friedman, mailto:dina@frugalfun.com,
877-FRUGALFUN/413-586-2388 * Manuscript Consulting * Editing * Training in Writing and Speaking * Overcoming Writers Block * Resumes and Career Services Please visit our 300+ page website at http://www.frugalfun.com for free marketing advice, arts/travel/business zines & more:
Fax: 617-249-0153


A monthly tip covering writing technique, grammar, creativity, or overcoming writer's block Visit http://www.AccurateWriting.com

Dina Friedman, M.S.W., has worked with individuals and groups on issues for thirteen years. A published fiction writer, poet, playwright, and journalist and winner of several awards and honors, she coordinates academic writing workshops for Mount Holyoke College. She has taught rhetoric, English Comp, and creative writing at the University of Massachusetts, Holyoke Community College, and the Massachusetts College of Liberal Arts.

You can use our expertise for what you need most: counseling on writer's block, an exercise to get started or get through the stuck places, a thorough edit, help generating ideas, a consult, or just someone to check in with to keep your project going...

On projects involving business marketing or large nonfiction, you may be working with Shel Horowitz, author of five nonfiction books and more than 800 articles. Since founding Accurate Writing & More in 1981, he has worked with numerous business owners, students, and employees to improve their writing.

Please click here to get started--this will send a message to dina@frugalfun.com entitled WritingCoaching--or call 800.683.9673 or 413.586.2388 (9 a.m. to 10 p.m. Eastern Time).

Accurate Writing
Main Page

Writing and Editing Pages

Writing and Editing Services

Manuscript Review/Critique

Publishing Consulting

Marketing & Entrepreneurial Services Pages

Career Services Pages

Search Our Site

[ Marketing and Copywriting Services ]     [ Resume and Career Services ]
[ Writing and Editing Services ]

Clean and Green Marketing

Our Privacy Policy

Visit our sister site, http://www.frugalfun.com, for over 1,000 articles to save you money, build your career, and have more fun--and to preview our money-saving books. 

Visit FrugalMarketing.com for great tips, articles and other resources for marketers.

Find ethical, cooperative, and profitable business success at PrincipledProfit.com

Accurate Writing & More • Established 1981 (Cyberspace, 1994)
16 Barstow Lane, Hadley, MA 01035 USA

An easy drive from Amherst, MA (15 minutes), Northampton, MA (15 minutes), Springfield, MA (25 minutes), Greenfield, MA (25 minutes), Holyoke, MA (20 minutes), Chicopee, MA (20 minutes), Hartford, CT (45 minutes), and Brattleboro, VT (45 minutes). Near Skinner State Park and the Mount Holyoke Range.