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Google allows us to have you search all our sites at once--so don't be surprised if search results bring up other domains. We currently operate fourteen sites.

Search the Entire Web

Before you search -- here, or anywhere on the Net -- please read this: it will help a lot!

Approach a search strategically--you'll get much better results. The more specific your search, the better matches you'll get. Here's how to avoid frustrating irrelevant hits:

Narrow Your Criteria
Let's say you're looking for an article on press releases. Let the search engine look for press AND release, or the joined phrase "press release"; that way you won't get any hits about pressing wine.

Check Synonyms
For that same search on press releases, try "news release" OR "press release"

Check Variations
Try both the single and plural, present and past tenses (try the singular first, as it will probably find the plurals also).

Check Spelling
If you type "pess" instead of "press," this page will be your only hit on my site!

My thanks to Jared Spool of User Interface Engineering for his clear and cogent thinking on this matter.

Happy Searching!
--Shel Horowitz, Frugal Fun Webmaster

Reprint Information
We encourage you to post these tips on your own on-site search engines, or to print in electronic or print newsletters and magazines, as long as we are given credit. Permission is hereby granted to print or post this page in its entirety, provided the following blurb is included:

Copyright 1999 by Shel Horowitz, marketing/frugality consultant and author of Grassroots Marketing: Getting Noticed in a Noisy World, Marketing Without Megabucks: How to Sell Anything on a Shoestring, The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant's Pocketbook, and other books. Visit Shel's 350+ page Website, https://www.frugalfun.com, for free advice and monthly tipsheets on frugal marketing and frugal fun, as well as Global Arts Review, Global Travel review, and Down to Business magazines.

Visit our order page (on ShelHorowitz.com) to get Shel's award-winning books, ebooks, and other cool and useful stuff.

Subscribe to Shel's monthly Clean and Green Marketing newsletter, one of the longest-running marketing newsletters online, published under various names since 1997. Every month, a main article with advice on marketing or green/social entrepreneurship business success, and a book review (or review of another resource, like a film). (You can unsubscribe at any time, of course‐but we think you'll find it very helpful.) After you sign up using the form underneath the bonus gift descriptions, you'll receive an email to confirm your subscription. Just click the link in that email and you'll be all set. BONUS GIFT #1: Seven Weeks to a Greener Business - Once a week for seven weeks, you'll receive an action-oriented article with tips for greener printing, energy saving, waste reduction, water conservation, transportation, going deep-green, and concluding with green marketing. BONUS GIFT #2: Seven Tips to Gain Marketing Traction as a Green Guerrilla Read Back Issues of The Clean and Green Club newsletters Our Privacy Policy

Visit our sister sites: Discover how to find the sweet spot where profitability meets environmental and social good. Find YOUR intersection of business success and helping the world at GoingBeyondSustainability.com: identify, develop, and market profitable products and services that make a direct difference on problems like hunger, poverty, war, catastrophic climate change, and even pandemics. Green And Profitable, another site addressing green business marketing and profitability. This site is also home to your résumé writer Shel Horowitz's blog at the intersections of business, marketing, environment, social change, and politics, published since 2004. Frugal Marketing, home to more than 1,000 articles on entreprenurship and marketing, many of them gathered into the webzine Down to Business. Frugal Fun, also with over 1,000 articles to save you money, build your career, and have more fun. Our first website, Frugal Fun went live in 1996 and includes the webzines Frugal and Fashionable Living, Global Arts Review, Global Travel Review, and Peace & Politics.