Market to the Right People With the Right Offer, Using Low-Cost, High-Return, Client-Centered Methods, and Watch Your Sales Soar


Great marketing includes not only great copy but an understanding of your audience and how to reach them. Internationally acclaimed copywriter Shel Horowitz, Director of Accurate Writing & More and author of five books on low-cost, high-return marketing, can help you, at surprisingly affordable rates.

Marketing/Publicity/Copywriting Services from Shel Horowitz of Accurate Writing & More

Whenever you need press releases, public service announcements, print or electronic advertising copy, web pages, direct mail letters, brochures, fliers, newsletters, annual reports, business plans, marketing plans, proposals, web pages, or any other marketing and/or informational copywriting—and you want it to be effective, affordable, and FAST—drop us a call or an e-mail.

"I'm awed by your ability to turn our jumbled ramblings into crisp, clear copy—and so fast! You have so many good marketing ideas we couldn't keep up with them. We appreciate your low prices, too."

Gary Schaefer, co-owner,
Bart's Ice Cream, Northampton, MA

Please click here to read more testimonials


If you are interested in promoting a book or author, please click here.

Why Isn't Your Current Approach Bringing the Results You Want?

  • Are you spending too much on marketing and getting too little in return?
  • Do you use enough low-cost/no-cost approaches within the traditional media—and use them successfully?
  • Are you harnessing the marketing potential of the Internet while controlling your costs—and are your Net offerings perceived as valuable, rather than a nuisance?

Strategic Planning: How to Find the People You Need to Talk to and Present the Offer They Need to Hear

  • Do you know who your customer is and how s/he finds you?
  • Why should people use you, instead of your competitors?
  • Where can you reach your best customers, and how can you do it as cheaply and well as possible?
  • Do you have the right business name, identity, and product line?

Materials Development: Fliers, Brochures, Press Releases, Correspondence, Ad Copy, and Other Good Stuff to Pull Your Prospects In

  • Do your marketing materials make back significantly more than their investment?
  • Can you track the results of every marketing document or technique?
  • Does each and every one have a direct-response component?
  • Do your materials change readers into customers?
  • How many times have you been interviewed by the news media this year— and were you able to make the most of each of these opportunities?

We'll help you find the best answers to these questions and bring you results—with focused planning, snappy, benefit -focused copy, and a surprisingly affordable cost. We will:

  • Evaluate your current strategy to determine how well it's working—and how it could work better!
  • Develop marketing plans and materials that stress what your clients are looking for, and why they'll find it with you.
  • Stretching your marketing dollars while increasing your marketing effectiveness. We'll create a custom marketing strategy to locate and reach your best you how to boost your return with low-cost/no-cost methods...and also make sure any conventional marketing buy is a genuine value. You won't waste another dime on ineffective ads or unread direct mail!
  • Provide personal, sympathetic service. We work with you one-on-one, and you are in control over the process. We listen and discuss everything with you, so every piece we do represents not only our best thinking, but yours as well. We work in person or through phone, fax, e- or postal mail.
  • Give you a phenomenally fast turnaround. In most cases, we can turn around a marketing project within a week—often in just a day or two. And of course, since you only pay for the time we work, this approach saves you money, too.
  • Offer the benefits of internationally-recognized expertise at affordable rural New England prices. Our director, Shel Horowitz, is the author of Grassroots Marketing: Getting Noticed in a Noisy World, Principled Profit: Marketing That Puts People First, and several other books. His marketing books have been praised in Bottom Line/Business, Library Journal, Publisher's Weekly, Inc, the Christian Science Monitor, ForeWord, Midwest Book Review, Home Office Computing, and many other publications. A former small business columnist, his articles on marketing and business appear in national magazines and trade association newsletters, in print and online. His seminars on marketing and business—to such groups as the American Marketing Association's chapter conference, America Online's Business Strategies Forum, Inc. Magazine Online, and the Valley Community Development Corporation—are always popular, and he's been interviewed extensively in print and on radio. His client list extends across three continents.

    Click here to read what Shel's clients have said about his marketing and copywriting services.


    Click here to discuss your next marketing project with Shel (this will create an e-mail message to entitled MarketingProjectForYou). Please include a brief description of the project, your timetable, and some notes on what you've done so far.

Visit our order page (on to get your copy of Grassroots Marketing: Getting Noticed in a Noisy World for $22.95. Also available: Principled Profit: Marketing That Puts People First—our book on success through ethics—$17.50; Grassroots Marketing for Authors and Publishers—$24.95.


For hundreds of free articles on marketing, please visit Down to Business Magazine and the archives of Shel Horowitz's Monthly Frugal Marketing Tips.

For more information, send an email via our contact form (on one of our sister sites), or call 413.586.2388 (8 a.m. to 10 p.m. Eastern Time).

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Accurate Writing & More • Established 1981 (Cyberspace, 1994)
16 Barstow Lane, Hadley, MA 01035 USA

An easy drive from Amherst, MA (15 minutes), Northampton, MA (15 minutes), Springfield, MA (25 minutes), Greenfield, MA (25 minutes), Holyoke, MA (20 minutes), Chicopee, MA (20 minutes), Hartford, CT (45 minutes), and Brattleboro, VT (45 minutes). Near Skinner State Park and the Mount Holyoke Range.