Market to the Right People With the Right Offer, Using Low-Cost, High-Return, Client-Centered Methods, and Watch Your Sales Soar

Great marketing includes not only great copy but an understanding of your audience and how to reach them. Internationally acclaimed copywriter Shel Horowitz, Director of Accurate Writing & More and author of eight books on low-cost, high-return marketing, can help you, at surprisingly affordable rates.

Marketing/Publicity/Copywriting Services from Shel Horowitz of Accurate Writing & More

Whenever you need press releases, public service announcements, print or electronic advertising copy, web pages, direct mail letters, media pitch letters, social media posts, brochures, fliers, newsletters, annual reports, business plans, marketing plans, proposals, web pages, or any other marketing and/or informational copywriting—and you want it to be effective, affordable, and FAST—drop us a call or an e-mail.

"I'm awed by your ability to turn our jumbled ramblings into crisp, clear copy—and so fast! You have so many good marketing ideas we couldn't keep up with them."

Gary Schaefer, co-owner,
Bart's Ice Cream, Northampton, MA

Please click here to read more testimonials

If you are interested in promoting a book or author, please click here.

Why Isn't Your Current Approach Bringing the Results You Want?

• Are you spending too much on marketing and getting too little in return?
• Do you use enough low-cost/no-cost approaches within traditional and new media—and use them successfully?
• Are you harnessing the marketing potential of the Internet while controlling your costs—and are your blogs, newsletters, social media posts, and web pages perceived as valuable, rather than a nuisance?

Strategic Planning: How to Find the People You Need to Talk to and Present the Offer They Need to Hear

• Who are your customers and prospects—and how do they find you?
• Why should people use you, instead of your competitors?
• Where and how can you reach your best customers, as cheaply and successfully as possible?
• Are there unexplored new markets for your existing products and services? Can you easily create product line extensions and new services for your existing customer base?
• Do you have the right business name, identity, and product line?

Materials Development: Fliers, Brochures, Press Releases, Correspondence, Ad Copy, and Other Good Stuff to Pull Your Prospects In

• Do your marketing materials make back significantly more than their investment?
• Can you track the results of every marketing document or technique?
• Does each and every one have a direct-response component?
• Do your materials change readers into customers?
• How many times have you been interviewed by the news media this year—and how did you capitalize on this coverage?

Let's help you find the best answers to these questions! You'll get better results—with focused planning, snappy, benefit-focused copy, and a surprisingly affordable costs. We will:

• Evaluate your current strategy to determine how well it's working—and how it could work better!
• Develop marketing plans and materials that stress what your clients are looking for, and why they'll find it with you.
• Stretch your marketing dollars while increasing your marketing effectiveness. We'll create a custom marketing strategy to locate and reach your best prospects...show you how to boost your return with low-cost/no-cost methods...and also make sure any conventional marketing buy is a genuine value. You won't waste another dime on ineffective ads or unread direct mail!
• Provide personal, sympathetic service. You work one-on-one directly with our founder, Shel Horowitz, in a collaborative process that keeps you in control. Shel listens carefully, suggests multiple ideas, and discusses everything with you, so every piece we do represents not only our best thinking, but yours as well. Because we've been virtual since 1995, with clients on five continents, we're very used to working through Zoom, phone, and email.
• Give you a fast turnaround. Often, we can turn around a small marketing project like a press release or web page within a week—sometimes in just a day or two. And of course, since you only pay for the time we work, this approach saves you money, too.
• Offer the benefits of internationally-recognized expertise at affordable rural New England prices. Our director, Shel Horowitz, is the award-winning author of eight marketing books including Grassroots Marketing: Getting Noticed in a Noisy World and Guerrilla Marketing to Heal the World. His marketing books have been praised in Bottom Line/Business, Library Journal, Publisher's Weekly, Inc, the Christian Science Monitor, GreenBiz.com, ForeWord, Midwest Book Review, Home Office Computing, and many other publications. A former small business columnist, his articles on marketing and business appear in national magazines and trade association newsletters, in print and online. His seminars on marketing and business—to such groups as the American Marketing Association's chapter conference, America Online's Business Strategies Forum, Inc. Magazine Online, Green America's Green Festivals, Gulf Coast Green, Forum Davvos Communication on Top, the Sustainable Foods Summit, and SolarFest—are always popular, and he's been interviewed extensively in print and on radio. His client list extends across five continents.

Click here to read what Shel's clients have said about his marketing and copywriting services.

Click here to discuss your next marketing project with Shel (this will take you to the contact form our sister site, Going Beyond Sustainability). Please include a brief description of the project, your timetable, and some notes on what you've done so far.

Visit our order page (on ShelHorowitz.com) to get Shel's award-winning books, ebooks, and other cool and useful stuff.

For hundreds of free articles on marketing, please visit Down to Business Magazine.

For more information, send an email via our contact form (on one of our sister sites), or call 413.586.2388 (8 a.m. to 10 p.m. Eastern Time).

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